Texas Tech University
Turning a brand
into a publication.
What did we do?
Custom Masthead • Cover Design
Designed in collaboration with 160over90
Texas Tech wanted more than another alumni magazine. They wanted a publication worthy of the stories, achievements, and legacy of their alumni community. Working alongside the team at 160over90, we developed the name, visual identity, and publication design for EVERMORE, a flagship editorial experience designed to strengthen alumni engagement and create a lasting extension of
the university brand.
The result was a publication built not just to inform, but to deepen connection and celebrate the people who continue to shape the Texas Tech story.
The masthead.
This bold take on the masthead is a stake in the ground. Tall, modern, and clean, this word mark brings the magazine into the future. The E’s have been stylized with sharper edges, giving the typography a sense of confidence and reminding us that Texas Tech remains on the cutting edge throughout the life of the publication.
