Bobcat & the Squid is a nimble creative collaborator for brands, businesses, and agencies looking to go left while others go right.
After two decades helping "The Man", we wanted to build something of our own. Why? We saw an opportunity to create a more direct, collaborative, and honest way of working. Smaller teams. Fewer layers. Better conversations. Stronger partnerships. We exist because we believe great work happens when experienced people work closely together, move quickly, and stay focused on what matters most.
About Us
What we do.
We create or evolve brands that drive sales and breed fans by tapping into the human spirit.
Legend has it Robert Johnson sold his soul to play the blues down at the crossroads. We haven't sold our soul, but we do like to play in the intersection. It's that niche cross-section where strategy meets art and we tell your story. And tell it well.
Strategy
A defined strategy creates a strong brand. Before we put pencil to paper, we have to figure out who it's for, what sets you apart and what your business stands for. Defining this corner stone will lay the foundation for your brand.
Can Include
Naming, messaging, verbal identity, competitive analysis, audience research, target personas, positioning, mission, vision and values.
Design
Rooted in the defined strategy, a thoughtfully considered brand helps your business be recognized, remembered and creates a sense of trust in what you're doing. We create these systems to give you a distinct lane to play in.
Can Include
Visual Identity/system, logo suite, color and typography palette, art direction, brand assets, collateral and guidelines
Drawrings
Custom illustration is a way to stand out in a sea of AI-bullshit. You can tell when some one cares about their business and when someone doesn't. We can create digital and hand-done assets to give your brand a more ownable touch. People like things done by humans not the robots.
Can Include
Custom Illustrations, graphics, merch items, icons, packaging and campaign assets
Crafted Interiors
The space in and around your business is as important as how you're speaking to your customers. One could argue that this may be your brand's first interaction with them. Consider custom murals, graphics, signage, and much more to make your space sing.
Can Include
Hand done murals, signage, custom art and design, branded interiors and wayfinding
Support
Many times a brand needs more than a singular project. We offer longer support for clients who need considered design through launches, rebrands and campaigns.
Can Include
Monthly support through a retainer that keeps our hands at the ready for your brand.